A French Gin d'Auteur — by Pierre Martin Neuhaus

A gin composed, not produced.

Fifteen botanical ingredients — some of them kept secret — distilled in a traditional Calvados copper still by a man who left the finance world to reinvent a family distillery in Normandy, and, with it, an entire category.

Composed at Domaine du Coquerel
House since 1937
Normindia since 2017
Normindia Distilled Gin — Domaine du Coquerel
I. / The Author

He could have worked in New York.

Pierre Martin Neuhaus was meant for finance. He trained in New York and Paris — a career that would have pleased most of the people who knew him.

He left it all. He came back to Normandy, to the family distillery that had been producing Calvados since 1937, and asked a question neither his father nor his grandfather had thought worth asking: what if the estate made a gin? Not just a gin — an uncompromising one. A gin with a creator behind it. A gin d'auteur.

As the third generation at Domaine du Coquerel, Pierre modernized the distillery, built a creative laboratory in the heart of the house, and started inviting people in — aromaticians, œnologists, artisans, designers, cultural figures. Normindia was born in 2017, in that laboratory, among those people.

He crafts gins shaped by his own obsessions, his own travels, his own encounters. A gin in his image: warm, bold, refined, and unapologetically off the beaten path.

II. / Conviction

A different approach / to gin.

A creative and exploratory expression, offering an intimate and authentic experience of gin. Three convictions, held without compromise.

01 / Creativity

Explore, experiment, stray.

The rule is not to follow the rule.

No standardized flavors. No borrowed formulas. Each composition is the result of a choice — sometimes against the category's conventional wisdom, almost always against the easy way out.

02 / Raw materials

Chasing the absolute.

A taste is only as good as its origin.

Fifteen ingredients. Juniper from selected sources, dried apple drawn by the Calvados column itself, candied orange from the growers of southern Spain, and a carefully chosen set of spices — some of which remain the author's secret.

03 / Authenticity

Warmth, humility, a touch of irony.

We take the gin very seriously. Ourselves, a little less.

A family distillery, a keen eye for detail, a taste for generous tables and long evenings. We'd rather make something honest than something impressive — although, on good days, it happens to be both.

III. / The Creation

Fifteen ingredients. / Some of them secret.

What makes Normindia Normindia is not only what goes into it, but how it's pulled out. The method is a rarity in gin: a traditional Calvados column still, patiently pressed into service for a different kind of distillation.

01

Selection

Eight to fifteen botanical ingredients are gathered, including: apple, orange, juniper, coriander, cinnamon sticks, clove, ginger, lily, pink grapefruit, lemon — and some other botanicals whose names stay in the laboratory.

02

Maceration

The botanicals are macerated together in French wheat alcohol. The spices settle into the juniper; the juniper learns the orange; the orange meets the apple. The composition begins before the fire is ever lit.

03

Calvados column distillation

The macerate is distilled in a traditional Calvados column still — the same apparatus the domaine has used on apples for decades. Its memory of apple gives Normindia its unmistakable signature: a faint, dry orchard note woven through the gin's spine.

04

Rest & bottling

The gin rests before being bottled at the distillery. The result is what the author was looking for: a bold, expressive nose, a smooth and rounded mouthfeel, a finish that takes its time.

IV. / The Collection

Five expressions. / One author.

The classic sits at the centre. Around it, four variations on the same composition — aged, fruited, cleansed, recomposed. Each remains unmistakably Normindia; none repeats the others.

Normindia Distilled Gin
The Original

Distilled Gin

41.4% ABV 15 botanical ingredients

The founding composition. Bold nose, rounded mouth, long warm finish.

Apple · Orange · Juniper
Coriander · Cinnamon · Spice
Normindia Barrel Aged Gin
The Patient One

Barrel Aged

44.1% ABV 6–12 months in Calvados barrel

The original recipe, rested six months in Coquerel Calvados casks. Deeper, riper, slower.

Floral · Apple · Cinnamon
Vanilla · Gentle spice
Normindia Pink Grapefruit Gin
The Bright One

Pink Grapefruit

41.4% ABV 8 botanical ingredients

A citrus family turned up. Grapefruit in full, held in balance by juniper and the house spice.

Fresh · Floral · Grapefruit
Spice · Bright acidity
Normindia Orange Gin
The Warm One

Orange

41.4% ABV 8 botanical ingredients

A recomposition. Eight ingredients, bitter orange peel given centre stage, the spice register softened around it.

Orange blossom · Citrus
Bitter orange · Soft spice
Normindia Organic Gin
The Clean One

Organic

41.4% ABV 8 organic botanical ingredients

A London Dry answer, in a Normindia key. Eight organic ingredients, organic French wheat alcohol, lemon at the front.

Lemon · Citrus · Apple
Soft spice · Fresh finish
V. / Tasting · The Original

An intense nose, / a generous mouth.

Nose

Bold & expressive

Juniper arrives first — clean, classical, confident. Behind it, the slow unfolding of dried apple, a whisper of candied orange, and warm spice moving just under the surface like a second thought.

Palate

Smooth & rounded

A full, balanced mouthfeel. The candied orange brings freshness and a controlled bitterness; the spices extend the middle without sharpening it; the apple keeps everything standing upright.

Finish

Long & warm

Dry, warm, quietly complex. The spice is the last thing to leave, and it takes its time. A gin made for conversation — and for the silence that follows a good one.

Serve neat. Serve with tonic. Serve at a large table, with people you want to keep at it.
VI. / The Serve

Three glasses, / three tempers.

Normindia is a gin for large tables, long evenings, and the sort of conversation that doesn't hurry to conclude. Three proven formulas — and one law: nothing warm.

The Normindia & Tonic For the daylight hours
i. The House Serve

The Normindia / & Tonic

Juniper up front, citrus opening it, the house spice closing. The safest answer — and, most days, the best one.

Garnish A thin slice of apple — or a citrus twist.
The Normindia Negroni When the evening turns
ii. For the Barrel Aged

The Normindia / Negroni

The classic Italian triangle, redrawn through a Calvados cask. The apple steps forward, the vanilla settles in the back, and nobody leaves the table early.

Garnish A thyme sprig, for the woody note.
The Normindia Martini Before dinner, not at it
iii. For the Purist

The Normindia / Martini

The most honest way to taste a gin is with the fewest things next to it. Here, Normindia stands naked — and holds its own.

Garnish A single olive — or a lemon twist, depending on the evening.
VII. / The House & the Laboratory
Domaine du Coquerel — aerial view of the estate, distillery and orchards Domaine du Coquerel 1937 Normandy · France

A distillery / and, inside it, / a laboratory.

Domaine du Coquerel has been making Calvados and apple spirits in Normandy since 1937. Three generations, the same orchards, the same patience. When Pierre took over, he didn't replace the house — he built a creative laboratory inside it.

A few hours from Paris, the laboratory is where ideas are tested. Aromaticians, œnologists, artisans, designers, cultural figures — people Pierre has collected, the way other people collect records — come here to try things. Some of what they try becomes Normindia. Most of it doesn't. That's the point.

87
Years of distilling
3
Generations at the still
15
Ingredients, some secret
VIII. / Manifesto
We are driven by the beauty of gin. By the love of aromatic notes,
the passion for exceptional creations,
the obsession with imagination and exploration.
I am guided by the pursuit of detail. Fueled by the fierce will to surpass oneself,
to share, to inspire wonder,
the burning desire to take taste on a journey,
and the ambition to conquer the world.
Normindia, gin d'auteur.
IX. / Find Normindia

A short list. Chosen partners.

Normindia is bottled in limited quantity and distributed through a small number of importers and specialist venues. If you are a buyer, a distributor, a bar that takes gin seriously — or doesn't take itself too seriously — we would be glad to hear from you.

Available in
France
Available in
United States
Available in
Japan
Arriving
Select EU markets
Become a partner